Senior Marketing Officer
KAPITA is a private sector development company that aims to empower small and medium-sized enterprises (SMEs) through investment, research, incubation/acceleration, and market development programs.
In order to upgrade the Iraqi ecosystem, KAPITA is working on new startup development, helping established Iraqi startups and small businesses to scale their (market, production, and evaluation), as well as personal development for entrepreneurs. KAPITA is taking the next logical step, by starting the first incubator and accelerator in Baghdad that hosts the most promising startups, providing them with seed funds, infrastructure and business services, financing and public relations. We will support the community by enhancing the entrepreneurial movement, building youth capacity, and feeding the private sector with human resources and knowledge-based, well-planned successful businesses.
We aim to be the institute that forms the core engine in developing the private sector in Iraq, we believe that to accelerate the growth of ecosystems and Entrepreneurs, there must be a core engine that grows fast in order to cause overall growth and development to take Iraqi startups and small businesses to the next level.
Position Overview:
The Digital Marketing Officer is responsible for implementing and managing various digital marketing strategies to enhance brand awareness, engage the target audience, and drive online traffic and conversions. This role involves overseeing social media management, creative campaign development, website management, and graphic design tasks to ensure a cohesive and effective online presence for Kapita.
Key Responsibilities:
Social Media Management:
- Develop and execute social media strategies across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Create and curate engaging and relevant content to attract and retain a target audience.
- Monitor social media trends, track performance metrics, and adjust strategies accordingly.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Foster community engagement and manage online reputation.
Creative Campaigns:
- Conceptualize, plan, and execute innovative digital campaigns to promote products, services, or initiatives.
- Collaborate with the marketing team to define campaign objectives, target audience, and key messaging.
- Create compelling and visually appealing campaign assets, including graphics, videos, infographics, and more.
- Monitor and analyze campaign performance, adjusting strategies to optimize results.
Website Management:
- Ensure accuracy, relevance, and optimal user experience by consistently updating and maintaining the project's website content
- Collaborate with cross-functional teams to implement website changes, additions, and improvements.
- Conduct regular website audits to identify and rectify issues related to SEO, user interface, and functionality.
- Monitor website analytics and user behavior to make informed recommendations for enhancing online presence.
- Develop creative assets that align with the brand identity and messaging.
- Utilize graphic design software to create promotional materials, banners, ads, and other visual content.
- Ensure graphics are optimized for online use and adhere to best practices for different platforms.
Reporting Structure:
The Digital Marketing Officer reports to the Marketing Manager or Director and collaborates closely with the marketing, design, and content teams. This role may also involve coordination with external agencies, vendors, and partners for specific campaigns or projects.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
- Proven experience in digital marketing, social media management, campaign development, website maintenance, and graphic design.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Strong understanding of social media platforms, digital marketing trends, and SEO principles.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
- Attention to detail and ability to multitask in a fast-paced environment.
- Strong organizational and project management skills.
- Familiarity with HTML, CSS, and content management systems is a plus.
How to apply:
To apply for the ‘Senior Marketing Officer’ position please click the link:
https://forms.gle/XPVumZYt4NenyWed8
Submission Deadline: April 30, 2024.
Due to the volume of applications, we receive, we will only contact short-listed candidates for further screening.
Please note that given the urgency of the vacancy the position may be filled before the due date.
Female Candidates are encouraged to apply for this role. Kapita is an equal-opportunity employer, and we actively seek out diverse backgrounds, perspectives, and skills.