KAPITA is a private sector development company that aims to empower small and medium-
sized enterprises (SMEs) through investment, research, incubation/acceleration, and market
development programs.
In order to upgrade the Iraqi ecosystem, KAPITA is working on new startups development,
helping established Iraqi startups and small businesses to scale their (market, production, and
evaluation), as well as personal development for entrepreneurs. KAPITA is taking the next
logical step, by starting the first incubator and accelerator in Baghdad that hosts the most
promising startups, providing them with seed funds, infrastructure and business services,
financing and public relations. We will support the community by enhancing the
entrepreneurial movement, building youth capacity, and feeding the private sector with human
resources and knowledge-based, well-planned successful businesses.
We aim to be the institute that forms the core engine in developing the private sector in Iraq,
we believe that to accelerate the growth of ecosystems and Entrepreneurs, there must be a
core engine that grows fast in order to cause overall growth and development to take Iraqi
startups and small businesses to the next level.
Project Title: Orange Corners - Baghdad
Project Description:
Orange Corners Baghdad supports Iraqi youth in bringing their entrepreneurial ideas to life.
Through an incubation program, we support young male and female Iraqi entrepreneurs with
training, business development, and master classes. We seek to provide a supportive
environment in which your business can thrive.
Orange Corners Baghdad is an initiative of the Netherlands Embassy in Baghdad and is
implemented by the business company KAPITA. The economic priorities of the Netherlands in
Iraq are agriculture, water and entrepreneurship. KAPITA supports the community of young
entrepreneurs in Baghdad by building youth capacity, and developing successful businesses.
Position Overview:
The Digital Marketing Officer is responsible for implementing and managing various digital marketing
strategies to enhance brand awareness, engage the target audience, and drive online traffic and
conversions. This role involves overseeing social media management, creative campaign development,
website management, and graphic design tasks to ensure a cohesive and effective online presence for
the organization.
Key Responsibilities:
Social Media Management:
● Develop and execute social media strategies across various platforms (Facebook, Twitter,
Instagram, LinkedIn, etc.).
● Create and curate engaging and relevant content to attract and retain a target audience.
● Monitor social media trends, track performance metrics, and adjust strategies accordingly.
● Respond to comments, messages, and inquiries in a timely and professional manner.
● Foster community engagement and manage online reputation.
Creative Campaigns:
● Conceptualize, plan, and execute innovative digital campaigns to promote products, services, or
initiatives.
● Collaborate with the marketing team to define campaign objectives, target audience, and key
messaging.
● Create compelling and visually appealing campaign assets, including graphics, videos,
infographics, and more.
● Monitor and analyze campaign performance, adjusting strategies to optimize results.
Website Management:
● Ensure accuracy, relevance, and optimal user experience by consistently updating and
maintaining the project's website content
● Collaborate with cross-functional teams to implement website changes, additions, and
improvements.
● Conduct regular website audits to identify and rectify issues related to SEO, user interface, and
functionality.
● Monitor website analytics and user behaviour to make informed recommendations for
enhancing online presence.
Reporting Structure:
The Digital Marketing Officer reports to the Marketing Manager or Director and collaborates closely
with the marketing, design, and content teams. This role may also involve coordination with external
agencies, vendors, and partners for specific campaigns or projects.
Qualifications and Skills:
● Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or
equivalent experience).
● Proven experience in digital marketing, social media management, campaign development,
website maintenance, and graphic design.
● Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator,
InDesign, etc.).
● Strong understanding of social media platforms, digital marketing trends, and SEO principles.
● Excellent written and verbal communication skills.
● Analytical mindset with the ability to interpret data and make data-driven decisions.
● Creative thinking and problem-solving skills.
● Attention to detail and ability to multitask in a fast-paced environment.
● Strong organizational and project management skills.
● Familiarity with HTML, CSS, and content management systems is a plus.
How to apply:
To apply for the “Digital Marketing Officer” position please click the link:
https://forms.gle/KVakoQgH3ghK9ZZYA
Submission Deadline: Thursday, 13th Jun 2024 5:00 PM
"Shortlisted candidates will be officially required to complete a test either before or after
the interview."
- Please note that given the urgency of the vacancy the position may be filled before
the due date.
- Due to the volume of applications, we receive, we will only contact short-listed
candidates for further screening.
Join us at Kapita and be a part of our mission to empower and support MSMEs in
Iraq!
For more information about Kapita, visit our website: www.kapita.iq