Call for Proposal for Digital Marketing Services for the ScaleUp Academy Program
4th July 2021
Overview on KAPITA
KAPITA is a private sector development company that aims to empower small and medium-
sized enterprises (SMEs) through investment, research, incubation/acceleration, and market
development programs.
Overview on Scale-Up Academy Program
Scale-Up Academy aims at equipping entrepreneurs with proper know-how to understand and overcome the challenges, and move forward to grow their businesses. Enabling the existing startups to be investment-ready and scalable.
Purpose of required service
KAPITA is seeking proposals from interested providers to carry out and provide professional services for start-ups within Scale-Up Academy program granted by GIZ, and as mentioned in the ToR bellow:
Duration and Term
The proposed contract term will be less than 45 days.
Service terms of reference (ToR) and responsibilities
Item | Description | UoM | Quantity |
Branding | To create a creative brand identity for ENKI to be used in social media promotions and any means of communications, including all the art work for (printing, social media, and physical spaces improvements) | For ENKI Startup | 1 |
Social Media Promotion | Social Media (Facebook, or google) promotion package fee, and provide social media content creation for 2 months with at least 1 post per day | For Zuqaq Startup | 1 |
Social Media Management | Provide social media management including (creating content, publishing, analyzing and engaging with content posted on social media platforms like (Facebook, Instagram, and twitter) for one post per day. For Asal Shop | For AselShop Startup | 1 |
Packaging and branding | To make improvements on the packaging of the delivered items and new free creative stuff to be delivered with the packages. For Hili | For Hili Startup | 1 |
Design and Printing | Eduba startup requires the following services 2. An Arabic - English professional translation to the business portfolio. 3. Brochures in English, Arabic, and Kurdish.(1000pcs) | For Eduba Startup | 1 |
App development | Application development | For Ordary startup | 1 |
Branding, Design and printings | 1- To develop a creative brand identity, 2- provide art work for web and Social Media promotion 3. Brochures and stickers 1000 pcs | For Service Point startup | 1 |
Digital marketing | Digital marketing and Social Media Promotion including the required artwork for 2 months | Dent-mart | 1 |
Digital marketing | Digital marketing and Social Media Promotion including the required artwork for 2 months | Mishwar | 1 |
The duration for this activity is 45 days | |||
Charges
The Bidder to submit a total service fee to cover all the scope of work and include all the cost incurred for the full delivery.
Payment terms will be paid after the delivery of the required service
Providers should submit a copy of the original invoice for the service.
Evaluation
Proposal that meet essential criteria will be assessed and scored by KAPITA panels against the technical and commercial criteria outlined this Call for Proposal
Criteria | Weighting |
Track record of related works | 40% |
Proposed Period of Time | 10% |
Commercial Offer | 50% |
First stage evaluation will consider all returns with proper email title as per the application instruction below, Only applicants demonstrating essential criteria requirement will pass onto second stage.
Second stage evaluation, a panel will provide scores against each area of the technical criteria mentioned in the RFP,
Prices scores will be calculated using formula to provide a weighted scored against the lowest bid at this stage,
Commercial score = (Lowest Overall Price offered /Overall Price being evaluated) x 10
Apply
Bids should include:
Track Record
A company profile with track record of at least three previous clients (20%)
At least two previous creative campaigns for two brands (20%)
Proposed period of time: To deliver the complete scope of work (10%)
Please send the above to Applications@kapita.iq with the title “Digital Marketing, Branding and printing Services – ScaleUp Academy”
Offer Submission Deadline: 15th July 2021.
Please note we can only respond to successful applicants that pass into second stage of Evaluation